Behavioural sciences, more commonly known as ‘nudges’, have only recently been applied to public transport. We review a new book by some experts in this new field, Transport for Humans, in which they describe the nudges and advertising insights that they have applied. Their book argues that applying insights from the behavioural sciences can rebalance …
The post Nudging public transport – Transport for Humans Book Review appeared first on London Reconnections.
http://dlvr.it/SMhMSL
